Toronto rapper Cleve goes hard with his music and there’s no doubt about it. Most emerging rappers are on that auto-tune wave with a singing rap flow; Cleve isn’t following the fad. Check out his new video called “Switched It Up” and you need to pay attention. He doesn’t dumb down on his lyrics at all and he’s letting everyone know he’s not holding back. This track it about everybody moving in one direction with their music while Cleve does the opposite, which is switch up the flow. Be sure to follow him on Twitter & Instagram and watch his new video which is directed by KR below.