YM, a hip-hop artist quickly rising out of Toronto, has released the much-anticipated music video for his second single, Mismatch – also available on SoundCloud here.
Mismatch is YM’s successful follow-up to Melodies, his summer single that spawned the Instagram Melodies Challenge that got fans to submit hundreds of videos in just over a couple of days. Videos showcased YM’s fans and supporters bumping his track around the city.
Expect to hear a unique sound and flow from YM, a BLOCKTRADE Music Inc. artist, that some fans are calling “the sound of Toronto.” The video for Mismatch is the artist’s ‘homage piece’ for Toronto to show love to the city.
